You must have heard or read somewhere that, people can tell your future by knowing your favorite color, I do not believe this at all. But I believe that after knowing your favorite color, anyone can know about your nature with the help of color psychology.
Each color has its nature and mood, which affects our brain. Colors is divided into three forms.
1- warm colors 2- cool colors 3- neutral color
Warm colors :
They evoke warmth example- Red, Yellow, Orange and more.
Cool colors :
They evoked coolness example – Blue, Green, Purple and more.
The neutral colors can be defined as those colors to which you can’t give a definite color name. for example – Grey, Brown, Cream and more.
Color Psychology in daily life
When we have to buy clothes or paint on the walls or do some work in which the right color can be chosen, then we have to face trouble because there are so many options is available to do in market. Therefore the perfect choice out of it is difficult to do. Today we are going to solve these problem.
Choosing any random color is not a wise decision, if you have basic knowledge about color psychology and color scheme, then you can reach a better decision.
Primary Color :
Three colors are primary colors.
1- Red 2-Blue 3-Yellow
Secondary Colors : There colors made by primary colors.
Red + Blue = Purple
Blue + yellow= Green
Yellow + Red = Orange
Primary yellow, primary red and blue are considered the root of every other color. Because they are colors that can’t be created by a mixture.
Color Psychology in detail
A recent study reveals waitresses who wear red, receive more tips if their patrons are men because of the brains attraction to red.
Primary feel- Danger
Secondary feel- Love, passion
Red roses symbolize love. The red color is the highest wavelength. It is used for stops in traffic signals that attract the attention of the driver. This is the favorite color of many food companies because it stimulates appetite. MC Donald’s, Pizza Hut, KFC, many other food companies have used this color in their logo.
It’s the color that captures our attention more than any other color. Therefore, till sometime ago the color of the taxi was yellow so that a taxi could be seen from a distance.
Primary feel- Attention
Secondary feel- Emotional, Cheerful or warm.
Babies are also prone to cry more if they ‘re exposed nursery with a bright or sunflower curtains.
Color of wisdom intellect, trust and honesty so that many big business companies use blue color in their company logo like Facebook, Twitter, Intel, HP, Paypal and there are many such companies. This color wins people’s trust. It likes to build strong trusting relation ship and becomes deeply hurt if that is betrayed.
Primary feel- Intellectual
Secondary feel- Trust, calmness
It Encourages the mind to think outside the box and to be productive and boost performance.
A Harvard University study conducted in 2012 found food items that were labeled in green evoked a sense of healthiness and sales shot up, in contrast with the same food items with red labels, which declined in sales.
Primary feel- Natural
Secondary- Balance, peace
Green is associated with nature, health and healing and the environment, creating a sense of compassion and nurturing for all.
It is stimulating to the appetite and social conversation and there fore works well in restaurants and other food outlets.
Causes a person to become enthusiasm
Primary feel- Emotions
Secondary feel- immature
Too much of it can suggest cheapness.
This color has such a strong hold on the mind that prisons paint the walls of certain jail pink to clam down some of their most aggressive prisoners.After psychologists discovered in the late 1970’s that the color calmed children down in canadian schools.
Primary feel- Soft, compassion, woman hood
Secondary feel- Romance, beauty
This is color usually used in businesses relating to the female market such as cosmetics, fashion, beauty and romance.
It suggests wealth and extravagance, fantasy and the world of dreams. It is often used to denote a high quality or superior product, such as cadburys chocolate or women cosmetics.
Primary feel- Luxury, royal
Secondary feel- Spiritual
Psychologically black means authority, power and control. Researchers examined statistics from more than 50 thousand National Hockey League games an found that teams were penalized more for aggression while wearing black Jerseys.
Primary feel- Security
Secondary feel- Heavy, sadness
Black packaging makes an item seem heavier and more expensive and of higher perceived value.
Often used as a symbol of peace and spaciousness. It is also used to create a bland and sterile feeling. which is why most most hospitals and hospital workers are adorned in white.
Primary feel- Peace
Secondary feel- Purity, emptiness
It communicates “Touch me not “. white is purity and like black uncompromising. It is clean, hygienic and sterile.
Inspire people to be passive, uninvolved and lack of energy. It dose not stimulate, energize, rejuvenate or excite.
Primary feel- Neutral
Secondary feel- Conservative, boring
Gray is impartial and dispassionate, it doesn’t take sides.
It is loyal, trustworthy and dependable in a practical and realistic way. Brown does not seek attention, it prefers to stay in the background, allowing other color around it to shine.
Primary feel- Stable
Secondary feel- Friendly, down to earth practical.
We hope that, by now you have understood about color psychology properly, if you want to use it in a perfect way, then you have to understand same basics and you.
Basic term in Color Theory
The name of a color. Example- red, blue, green etc.
The degree of lightness or darkness of a hue.
If the hue of a color is “green”, then the value determines if the color description could be “light green” or “dark green”
A hue products by adding white.
A hue produced by adding black.
Tone : A hue produced by adding grey.
Although you can make hundreds of color schemes yourself, but you have to resort to some basic schemes, so here you are being given basic information about color schemes.
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Analogous Colors Schemes :
It is found in nature and are harmonious and pleasing to the eye. Analogous color schemes use color that are next to each other on the color wheel.
Complementary Color Schemes :
Color that are opposite each other on the color wheel are considered to be complementary colors example- Red and green, yellow and purple.
It used for contrasting colors in logos and retail display.
Monochromatic Color Schemes :
It is created from a single base hue and extended using its shades, tones and tints. For example- adding white to red creates pink, adding, black to red creates maroon, etc.
The three colors equally spaced the color wheel.
The two most basic triadic are primary colors- red, blue,and yellow and the secondary hues orange, purple and green.
Procedure for Best Result :
You have to first understand the color psychology according to your requirement and choose a color according to the psychology.
You can create a variety of color scheme by using the chosen color as the base, and by resorting to the original color scheme. Therefore, from these color schemes you can choose the final color scheme.
Suppose you have to choose a particular color for your office or business logos then first we will choose blue color according to color psychology, now we can prepare many schemes of this ways, considering blue color as the base .
Create your Schemes
Analogous Scheme for blue :
Violet, blue violet,blue
In this way, you can create blue color schemes with the help of complementary, monochromatic and triadic color schemes.
Now you have only 10 to 15 options left out of thousands of options, you can choose the color according to your choice.
In conclusion, you can use this trick in daily life, whether you are a consumer or a manufacturer.